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          <dc:title>National Readership Surveys, 1968 1st Quarter</dc:title>
          <dc:title>National Readership Survey, 1956-1985</dc:title>
          <dc:creator>JICNARS</dc:creator>
          <dc:publisher>UK Data Service</dc:publisher>
          <dc:date>1976</dc:date>
          <dc:date>Issued: 1976</dc:date>
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          <dc:description>The National Readership Surveys are conducted quarterly either by the British Market Research Bureau or by Research Services Ltd. (1956 - 1959 Research Services Ltd; 1960 - 1967 British Market Research Bureau; 1968 - 1973 Research Services Ltd; 1974 - 1976 British Market Research Bureau; from 1977 onwards Research Services Ltd.). These surveys are designed principally to provide detailed information about the newspaper and magazine reading habits of the British people.&amp;lt;br&amp;gt;
The sponsors are virtually all the leading newspaper proprietors and advertising agencies in the country; many leading manufacturers were also consulted over the plan of the surveys.&amp;lt;br&amp;gt;
All surveys are substantially the same in form and content. Further details are available from the Archive upon application.</dc:description>
          <dc:type>Other</dc:type>
          <dc:type>[data collection]</dc:type>
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